Today’s job market is largely candidate-driven, and companies are having to work hard to bag the best people. In 2019, the UK’s unemployment rate hit its lowest level since 1974.[i] And there are growing reports of ‘ghosting’, where candidates don’t bother showing up for their interview, or even their first day of work. (Estimates suggest that as many as one in 10 candidates are no-shows at scheduled interviews.[ii])

Whether you’re a recruitment company or a business with in-house recruiters, all this means you need to seriously raise your hiring game if you want to attract talent. You need a recruitment USP, in other words – something that gets your business noticed. Is video interviewing the an

Want to stand out as a recruiter? Here’s how

Published by Fidio Team on Wednesday 9

Today’s job market is largely candidate-driven, and companies are having to work hard to bag the best people. In 2019, the UK’s unemployment rate hit its lowest level since 1974.[i] And there are growing reports of ‘ghosting’, where candidates don’t bother showing up for their interview, or even their first day of work. (Estimates suggest that as many as one in 10 candidates are no-shows at scheduled interviews.[ii])

Whether you’re a recruitment company or a business with in-house recruiters, all this means you need to seriously raise your hiring game if you want to attract talent. You need a recruitment USP, in other words – something that gets your business noticed. Is video interviewing the answer? We think so.

Giving recruitment companies the edge

Like the scrum for the last remaining flat screen TV on Black Friday, the recruitment industry is intensely competitive. In a market where clients have no end of choice, it’s vital recruitment agencies can differentiate themselves from the competition. Video interviewing makes a fantastic USP for recruitment agencies looking to add extra value for their clients and stand out from the crowd.

Success as a recruitment company often comes down to your ability to reach an impressive network of candidates. But assembling a wide selection of candidates and getting to know them takes time. Step forward, video interviewing. Rather than scheduling in-person or phone interviews for every candidate, a one-way video interviewing platform lets you set a few key questions, then invite multiple candidates to record a short video answering those questions. You can assess more people in less time, and devote face-to-face time to the most suitable candidates.

By saving recruiters time, video interviewing enables recruitment companies to work smarter, present candidates in a more efficient way, and spend more time serving clients’ needs – which is ideal if you’re pitching retained business instead of a contingency fee. At Fidio, we’ve also found the cost-effective nature of video interviewing helps recruitment companies maintain competitive prices and give clients more bang for their buck.

Helping in-house hirers raise the bar

A candidate-driven market can be particularly tough for mid-sized companies whose in-house HR teams are competing with the big guns for talent. Not every business can distinguish itself with nap pods or tricycles to ride around the office (probably a thing somewhere in California). But any business can distinguish itself with video interviewing.

For one thing, video interviewing marks you out as a forward-thinking employer – a company that embraces innovation and new ways of working. It also makes the interviewing process much more convenient for candidates, since they can record their interview at a time and place that works best for them, without having to travel anywhere or take time off work.

Speed is a key benefit of video interviews. Because you’ll spend less time on first-round interviews, you can move quickly to snap up the best talent – another feather in your cap as far as candidates are concerned. Nobody likes being kept waiting for interview invites, feedback or decisions, which gives you the opportunity to shine as a decisive, agile employer.

Video interviewing isn’t a substitute for a face-to-face meet (among other misconceptions about video interviewing). But when it comes to reaching great candidates fast, raising your company above the herd, and positioning your business as an innovator, video is hard to beat. To make video interviewing your recruitment USP, give Fidio a bell.

[i] Source: https://www.ft.com/content/4cce6f54-7624-11e9-bbad-7c18c0ea0201

[ii] Source: https://www.personneltoday.com/hr/ghosting-in-recruitment-a-growing-candidate-trend/

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