Imagine you receive an email from a headhunter or hiring manager. ‘Hello Frank,’ it says. (Your name is Frank in this scenario. Just go with it.) ‘I’ve got a fantastic role that I think you’d be perfect for. Perhaps we could chat…’ Not a bad email to receive, and it might be enough to pique your interest. But there’s something about email that’s just a little … lacking. As a medium, email is impersonal. It’s detached.

Not yet using video as an outreach tool? You should be

Published by Fidio Team on Thursday

Imagine you receive an email from a headhunter or hiring manager. ‘Hello Frank,’ it says. (Your name is Frank in this scenario. Just go with it.) ‘I’ve got a fantastic role that I think you’d be perfect for. Perhaps we could chat…’

Not a bad email to receive, and it might be enough to pique your interest. But there’s something about email that’s just a little … lacking. As a medium, email is impersonal. It’s detached.

Now imagine that same message in video form

The face on the screen immediately grabs your eye. And, in just a few short minutes, you learn more about the job, the company and the team than you ever could from an email. Plus, you feel more of a direct connection with the person reaching out. They’ve really caught your attention, in other words, and you’re itching to know more.

This is the power of video. For recruitment outreach or as a business development tool, a personalised video message packs way more of a punch than email. So if you aren’t already using video to reach your audience, you may be missing a trick.

Why not just pick up the phone?

True, a phone call is generally a better way to encourage engagement than a cold email. But your timing has to be absolutely spot on – no one likes being called at a bad time. But if you send a prerecorded video message, the recipient can watch (and rewatch) it whenever they like.

There are other reasons to plump for video over a phone call or email:

  • Video allows you to communicate your message more effectively. Research shows that 95% of people retain info communicated to them via video, as opposed to 10% for written information.[i]
  • Video helps to establish an authentic connection. Think of how the most successful brands on the planet are those with a strong social media presence – humans crave that feeling of connection.
  • Video is on the rise, and now accounts for around 80% of online content.[ii] Just let that figure sink in for a moment: 80%. Can you afford not to be using video?
  • Video makes your business stand out from the crowd. It’s that simple.

Seeing a return on your investment

As an outreach tool, video delivers compelling results. For business development, video can improve conversion by as much as 300%.[iii] And when it comes to recruitment marketing and candidate engagement, the results can be even more impressive. After General Electric created a video-based recruitment campaign, candidate engagement increased by a whopping 800%.[iv]

Demonstrating ROI is key for any business. Which is why it’s important to define your goals before you record your video. Do you want to drive more people to your website, for example? Increase your pool of candidates? Convert more leads into sales? These are all factors that can be measured. So long as you’re clear about what you want to achieve, you can then easily measure your video’s ROI.

Getting the ball rolling

Whether you’re a hiring manager, recruiter, talent acquisition consultant, marketer, or business development pro, you could be using video to establish better connections with your audience. So what are you waiting for, a video invitation? (See what we did there?)

With a video platform like Fidio, getting started is easy. about video outreach and you could soon be engaging your audience in an exciting new way.

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